Taylor Swift’s new album proves she is a business genius

Swift’s own videos announcing the track names one-by-one after pulling a ball out of a bingo machine have amassed more than 83 million views on TikTok . tagram .

Her album announcement post received 8 million likes on Ins

Thousands of fans are posting their theories for the hidden meaning behind her outfits, accessories, and word choices.

The buzz around her 12th album release proves Swift isn’t just a great songwriter: She’s an unparalleled marketing genius.

Her promotional savvy has already made her one of the best-selling recording artists of all time.

While many artists follow a tried-and-true playbook—social post, press junket, tour—Swift employs an ever-changing burlesque act of selectively revealing details while maintaining an aura of mystery and excitement.

Her strategy contains marketing lessons that go beyond the music and entertainment industries.